ONE TOWN ONE PRODUCT (OTOP) HIGHLIGHTS [1st Semester 2009]

By: Emily Villanueva Congo
TIDS –Department of Trade and Industry-Surigao del Norte
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 OTOPOTOP took centers stage during the 41st Adlaw nan Alegria celebration dubbed KABIBO Festival last June 11, 2009 at the Municipal Grounds, Alegria, Surigao del Norte.

Alegria is aptly referred as the rice bowl of Surigao del Norte, thus it is no wonder that under the leadership of Mayor Dominador G. Esma, Jr. the municipality adopted RICE as their OTOP.

coffee_cupKABIBO stands for Kape, Bibingka, and Bodbod – food products made from rice. During the festival, booths were set up by the barangays displaying an array of uniquely prepared KABIBOs. Free foods tasting were offered to the crowd, adding merriment to the occasion.

A food preparation contest highlighted the occasion wherein each Barangay prepared KABIBO using recipes that were family heirlooms or personally developed by the contestants. Aside from certificates and cash incentives, Bibingkawinners of the best Kape (rice beverage), Bibingka and Bodbod contest will get marketing assistance from the local government unit. It has committed to serve KABIBO products during LGU-sponsored functions and will place orders from the winners.

Likewise, Four Diamonds Organic Rice was formally introduced in the market. In addition to the 25 kg and 50 kg bags, organic rice in 2 kg bag were also made available for consumers who prefer to buy retail. The Department of Trade and Industry (DTI) provide the new label design for the 2 kg rice bags.

According to Councilor Suzeth Zamora-Dagcuta, the lady behind the successful launching of Alegria OTOP, in the pipeline is product development clinics for KABIBO, marketing tie-up with grocery stores for organic rice and establishment of an LGU-operated restaurant where Alegria OTOP products will be on sale.

Barely, a few months after being amended, Alegria’s OTOP is on its way to make waves in the market.

This just goes to show that an aggressive and committed LGU makes for the successful OTOP.

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KABIBO SA ALEGRIA

Hon. Suzeth Zamora-Dagcuta

 

By: SB MEMBER SUZETH ZAMORA DAGCUTA
Chairperson-KABIBO Festival

 

            Make way for the newest and most environment-friendly merrymaking in Surigao del Norte, the aptly named KABIBO festival from the happy town of Alegria!

            The Philippines has prided itself for being a country full of energy for merrymaking and jubilation. This fact can be most perceived in the blooming month of May, when fiestas in the Philippines as mostly celebrated. The number of barangays, towns and cities with identical May patron celebrants is innumerable that it is possible to fly from one place to another and celebrate the same saint’s feast day! In our very own Mindanao, we have Alegria, Surigao del Norte as one of the municipalities whose patron is San Isidro Labrador. Of course, every town has their own way of celebration. In fact, for a very long time, the Araw ng Alegria and pista have showcased a lot of entertainment and merriment for the townsfolk which in any case are typical set-ups in any municipality or town. But one day, something came up before the very eyes of the townspeople, and in effect, to the governing bodies of Alegria. It could only be summed up in two words- organic rice.

Bibingka eating contest as part of the KABIBO festival

Bibingka eating contest as part of the KABIBO festival

             Kape, Bibingka, Bodbod- they are highly appreciated delicacies that make up the acronym KABIBO. These are products that the people of Alegria do hope to be recognized primarily due to a decades-known fact that Alegriahanons do make excellent bingkas, bodbod and kape. Ultimately, these three products can be made out from the rice crop. But with the new organic rice, people can be more ensured that these delicacies are interred with health benefits as well.  And like all fiestas, fun games and activities laced with these products can surely bring out the “kabibo” on all the townsfolk. Notwithstanding that the festival’s name was also derived from the town’s name Alegria from the spanish  alegre- meaning joyful or “bibo”, nobody could really be disappointed in a gathering that aim to make people really happy. Coincidentally, the town formerly named Anahaw before being known as Alegria was named as such because a long time ago, a judge happened to visit the town and was visibly impressed and overwhelmed with the warmth and cheerfulness by which the people carried themselves in making him at home. Right at that time, he thought of naming the place Alegria for its people and even now, the people have not changed one bit like their forefathers.

            Alegria is a town blessed with fertile landscapes capable of supporting life and crops in its stead. The people are typical rural folks who rely on growing crops and fishing for their livelihood. With the cost of commercial fertilizers going up and the need for the more supply of rice growing up as well, it is of no surprise that farmers nowadays are at a bend. How could they produce greater rice supply without shelling out too much on the high costing fertilizers? The answer is simple—go old school, go organic.  Organic farming is a low-cost but sure way of having a quality produce without stretching the wallet too much. It’s a primitive farming method that’s been around for years. Thinking about it, you can produce more crops with organic farming because there’s less spending with regards to the fertilizer but you still get back the same quantity and perhaps better quality crops. It is also healthy because organic farming relies on organic materials such as manure and the like, and not so much on chemical substances. This method is most beneficial to the poor farmers of Alegria. It could greatly help them make ends meet. And with Alegria’s main crop rice a staple among people, organic farming had opened up the avenue for the local government unit to promote the existence of organic rice which is cheaper for farmers and healthier for consumers compared to commercial rice.

            With the quest for a unifying representation of the Alegriahanon spirit came the instinct to promote and uphold the unifying force. And so, headlined by the energetic Mayor Dominador G. Esma, Jr. and fully agreed upon by the Sangguniang Bayan Members headed by Vice Mayor Ernesto C. Odjinar, Sr., the organic rice was the focus of the One Town- One Product initiative. Thankfully, Engr. Pontius Ouano Gogo has generously rendered his services to be the only recognized producer of organic rice in the municipality, thus ensuring us of truly quality products.

            The organic rice will not only captivate and alleviate the people’s condition; it will also bridge the gap between leader and follower, rich and poor. It will serve to protect the integrity of the people and the identity of the town itself. In the long run, Alegria would be known as the “bibo” town with the Kabibo Festival showcasing the kape, bibingka and bodbod made from organic rice by the happy people of Alegria. Everybody would be benefited by this environment-friendly and inexpensive initiative. Tourism, business, economy not to mention the effects of nature would truly be a most satisfying thought. Thus a One Town-One Product (OTOP) initiative was started, and hopefully, a united Alegria.KABIBO Photos

            Now who wouldn’t be happy with that thought?

            Kabibo noh?

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