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ONE TOWN ONE PRODUCT (OTOP) HIGHLIGHTS [1st Semester 2009]

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By: Emily Villanueva Congo
TIDS –Department of Trade and Industry-Surigao del Norte
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 OTOPOTOP took centers stage during the 41st Adlaw nan Alegria celebration dubbed KABIBO Festival last June 11, 2009 at the Municipal Grounds, Alegria, Surigao del Norte.

Alegria is aptly referred as the rice bowl of Surigao del Norte, thus it is no wonder that under the leadership of Mayor Dominador G. Esma, Jr. the municipality adopted RICE as their OTOP.

coffee_cupKABIBO stands for Kape, Bibingka, and Bodbod – food products made from rice. During the festival, booths were set up by the barangays displaying an array of uniquely prepared KABIBOs. Free foods tasting were offered to the crowd, adding merriment to the occasion.

A food preparation contest highlighted the occasion wherein each Barangay prepared KABIBO using recipes that were family heirlooms or personally developed by the contestants. Aside from certificates and cash incentives, Bibingkawinners of the best Kape (rice beverage), Bibingka and Bodbod contest will get marketing assistance from the local government unit. It has committed to serve KABIBO products during LGU-sponsored functions and will place orders from the winners.

Likewise, Four Diamonds Organic Rice was formally introduced in the market. In addition to the 25 kg and 50 kg bags, organic rice in 2 kg bag were also made available for consumers who prefer to buy retail. The Department of Trade and Industry (DTI) provide the new label design for the 2 kg rice bags.

According to Councilor Suzeth Zamora-Dagcuta, the lady behind the successful launching of Alegria OTOP, in the pipeline is product development clinics for KABIBO, marketing tie-up with grocery stores for organic rice and establishment of an LGU-operated restaurant where Alegria OTOP products will be on sale.

Barely, a few months after being amended, Alegria’s OTOP is on its way to make waves in the market.

This just goes to show that an aggressive and committed LGU makes for the successful OTOP.

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